Anti-spam policy

We take spam and permission very seriously. By requesting an account, you are also agreeing to abide by this anti-spam policy when using Freshmail.

To send email to anyone using Freshmail, you must have clearly obtained their permission. This could be done through:

  • A subscribe form on your web site.
  • An opt-in checkbox on a form.
  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email.
  • Customers who have purchased from you within the last 2 years.
  • If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them.

Every email you send using Freshmail must include a single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.

Our software is directly integrated into the spam reporting systems for some of the biggest ISP's like Hotmail and AOL. If you don't have permission and someone marks your campaign as spam, we'll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.25% of all recipients (that's 25 complaints for every 10,000 recipients) your account may be terminated. This is a generous figure that takes into account false spam reports.

We monitor blacklists and our abuse accounts all day every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily.

If we do discover that you're emailing people without their permission, we will terminate your account immediately.

In the end, it's really common sense. Take off your marketing hat and put yourself in your recipient's shoes. If they don't recognize who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.